What Is CPV (Cost Per View) in Influencer Marketing?
CPV (Cost Per View) is a pricing model in influencer marketing where brands pay influencers based on the number of views their content receives. This is commonly used in video-based campaigns, especially on platforms like YouTube & Instagram Reels.
Why CPV Matters for Brands?
- Ensures pay-for-performance—brands only pay for real audience engagement.
- Useful for video marketing campaigns that prioritize reach and visibility.
- Helps in budgeting influencer partnerships based on expected viewership.
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