Using Advanced Filters in Discovery Module
1. Navigate to the "Shortlisted" Tab in OI Advanced Platform
2. The insight "Audience Base" refers to the total number of individuals who follow a specific creator.
3. The engagement percentage signifies how much of a creator's audience interacts with their content, calculated based on their most recent 10 posts. This metric indicates the level of interaction and connection the creator has built with their followers.
4. The "Average Views" metric reflects the typical number of views observed over the past 10 published reels.
5. Analyze the composition of the creator's audience by the percentage distribution across genders.
6. Analyze the composition of the creator's audience by the percentage distribution across age groups.
7. The location metric displays the audience's distribution across different cities. By clicking the information icon (i) next to the location, you can access a detailed breakdown of audience cities, sorted from the highest to lowest percentage.
8. The audience score reflects the level of trust and authenticity within the creator's follower base. A higher score signifies a greater number of genuine and engaged followers, as opposed to bought or inactive accounts.
9. "City" metric shows the city of the respective creator.
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